Built by a Barber,
Not a Franchise.
The standard of luxury grooming and elevated hospitality. A commitment to character, consistency, and absolute refinement.
The Monarch was founded on a simple belief: exceptional grooming is personal. After years behind the chair, our founder set out to create something with character, consistency, and genuine relationships. Every detail — from the chair you sit in to the bourbon in your glass — was chosen with intention.
This isn't a chain. It's a standard.
Angel De La Cruz
For more than two decades, Angel De La Cruz has built his career behind the chair — from owning his first barbershop in New York to years spent serving and leading in the luxury men's grooming industry.
The Monarch is the culmination of that journey. Built from experience, shaped by a belief in genuine hospitality, and created with a vision that goes far beyond the traditional barbershop.
For Angel, this isn't simply about opening another shop. It's about building something with a standard, an identity, and a legacy — a place designed to change what men expect from grooming and what the next generation can build upon.
More than grooming. A standard built to last.
Our Core Pillars
The foundational values that dictate every service, every interaction, and every decision within The Monarch Lounge.
Before a single guest walks through our doors, this is the standard we’re building on: everyone behind the chair is cared for with the same intention as the guest in it. No role above another, a promise we’re building from day one, not a culture we’re claiming to already have.
We know our guests. We remember your preferences. We build lasting connections.
Every service is executed with precision and care. Excellence is non-negotiable.
The same exceptional standard, every single visit. Reliability you can trust.
Nothing is accidental. Every choice reflects our commitment to quality.
Hospitality that goes beyond service. We create an immersive experience.
Building something that lasts. A standard for generations.
Personality and authenticity in every detail. No corporate polish.
Downtown Winter Garden.
Rooted in one of Central Florida's most distinctive communities, The Monarch was created to feel as considered as the neighborhood it calls home.